What Is MaaS

MaaS is HeartBadge for operators. If you run a festival, a club, a venue, a streaming platform, a loyalty program — any community where members show up, earn, and return — MaaS gives you the identity, rewards, and proof-of-presence infrastructure you'd otherwise have to build.

What you get

• Badges for your members. Each member gets a CAT-721 badge under your program's collection — a permanent, verifiable membership that outlives any platform they happen to be using.
• The status layer. Your members' cross-program status shows up in your program — you don't have to build a loyalty system, you inherit one. Higher-status members earn more. You didn't have to design that; it's already there.
• A rewards pipeline. Send MNEE rewards for any activity — event attendance, challenges, milestones. The protocol handles delivery, balance tracking, and settlement.
• Proof of presence. Scanners, NFC taps, and challenge completions produce verifiable attestations on your program's ledger.
• Webhooks into your stack. Every protocol event (badge activation, reward delivery, event check-in) hits your webhook endpoint. Build around it.

What it replaces

Most operators end up assembling a membership stack: CRM for member records, loyalty software for points, an events tool for check-ins, a wallet or gift card system for rewards. MaaS replaces the glue between those systems with one durable protocol layer that your members can actually keep when they leave.

What it doesn't do

MaaS is infrastructure, not product. It doesn't sell tickets. It doesn't run your events. It doesn't market your program. It gives you the primitives — badges, rewards, attestations, status — to build on. See Is MaaS Right for You for the decision framework.

Pricing

MaaS is priced per badge issued and per reward distributed. No platform subscription, no seat licensing. See Billing and Fees for the current schedule.

Next steps

Start with How Programs Work to understand the operator mental model, then Apply when you're ready.